30 Jul PSA: Web Site “Hits” is NOT a Valid Measurement Metric. It Hasn’t Been Since 1999.
Posted on July 30, 2009
in Tracking & Measurement
When someone asks me how many "hits" their Web site is getting, they really want to know is how many visitors ("visits") came to their site. I think a lot of people use "hits" and "visits" interchangeably. This isn't a problem unless you (or your team) are actually looking at "hits"...