As a business owner or marketer, you will inevitably work with outside contractors/vendors (web developers, designers, marketing agencies, etc.) or even other employees on your company's digital marketing and/or social media efforts. They will need to set up/use various online services/tools on your behalf as they are doing work for...
I first posted this on LinkedIn in 2015 and then updated it in April 2018. Back in 2015, I wrote about how to turn off LinkedIn profile notifications so that your LinkedIn network wouldn't be notified every time you made a change to your profile. This used to include making changes to your...
I think Facebook is a very valuable resource but not for the same reason that most people do. Sure, I follow what's going with family and friends but more recently, I started it using Facebook more for following companies, blogs and news sites that interest me. Almost every day I come...
Do you have a Facebook friends that annoy you with there annoying posts about _______________? Or maybe you have friends that post updates all day long and fill up your newsfeed. If you're like me, your Facebook newsfeed is precious real estate. There are certain people (and brands) that you want to...
If you're like me, you participate on a lot of social networking sites. Part of signing up on these sites is picking a username or vanity URL (i.e. Facebook.com/JoeSmith). I try to keep my username consistent across all the sites I spend time on. I do this for three reasons: My personal...
Below is a presentation that I gave last night at Social Media Club of Evansville. Growing Your Business With Social Media - Social Media Club Evansville View more presentations from Jay Lane. If you're viewing this in your RSS reader and are unable to view the embedded presentation above, please go to the...
One of my biggest struggles as an interactive strategist is staying on top of industry-related news, trends and information. I don't have the luxury of focusing on one area of internet marketing. Clients look to me to provide guidance for a wide variety of things including Web site development, search...